FAQ’s: General Questions
Having a business website is like creating an online “home” for your business. It’s a place where people can learn about your products or services, connect with you and even make purchases. Think of it as a vital part of your business, helping it run smoothly and grow.
A website allows your business to reach more people, almost like opening new stores – but online. It’s open 24/7, so potential customers can find information about what you offer whenever they want.
Plus, a good website can work with other tools—like social media, emails, and systems for managing customers—so that everything is connected and easy for people to engage with. In the end, a business website isn’t just a “digital foot print”—it’s an important tool that helps your business thrive.
Our current business reality dictates that if any of your competition are available online, you cannot afford not to have a website, or at least some kind of online presence, in the space where the people in your target market are focusing their attention.
Having a Professional Profile website is like creating an online “business card” for yourself. It shows who you are, what you’re good at and the services you offer, making it easier for people or businesses to find and connect with you.
This website acts as a gateway to your professional life, almost like opening new offices online. It’s always available, so people can check out your work, skills and contact details anytime. This way, you can reach more people and show them that you’re a credible expert in your field.
A well-designed website can also link to your social media, emails, and networking sites, helping you build a strong reputation and grow your network. In the end, a professional website isn’t just about being online—it’s a powerful tool that helps you stand out, build your brand and succeed.
The difference between a custom-built website and a website builder is significant and can impact your online presence.
A custom-built website is tailored specifically to meet your unique needs, offering full control and flexibility in design and functionality. This approach allows for advanced features and seamless integration with other systems, resulting in a robust solution that can evolve with your business.
In contrast, website builders provide a quick and cost-effective way to create a website using pre-designed templates and a drag-and-drop interface. While this is appealing for those with limited budgets or technical skills, customization options are often limited, making it challenging to achieve a unique online presence.
It’s important to note that website builders address only the technical side of website creation. The authenticity of your content and overall branding still need to be carefully developed to resonate with your audience. Without a cohesive brand narrative, even polished templates can fail to create a meaningful user experience.
In summary, while website builders offer speed and affordability, a custom-built website is a strategic investment that can provide long-term benefits by ensuring your digital presence aligns with your business goals. Your choice should reflect your specific needs and growth aspirations in the digital space.
Also see Why have a Business Website and Why have a Professional Website
AI is everywhere these days. Many website hosts offer AI tools to build sites or write content and they’re often marketed as game-changers. But here’s the truth: While the results may look and sound impressive, they usually lack depth and personality and is often right down garbage when analysed!
For example, an AI tool might write a 600-word product description from just 5 keywords. Sounds amazing, right? But think about it—those words are just a mix of generic information pulled from all over the internet. They don’t say anything unique about your product, your business or your value proposition.
Here’s the problem: If you rely too much on AI, your content will feel fake, like all the other cookie-cutter websites out there.
That said, we do use AI tools—but only to brainstorm ideas or outline content. Every word is then rewritten by us, real humans, to create authentic, human-to-human communication. And that’s what really matters: Authenticity.
WordPress is flexible, generally easy to update and offers many plugins, making it an ideal choice for both small and large websites. While it can be more complex to use, it is also the most versatile general platform available. WordPress can grow with your business and adapt to your evolving requirements, whereas many other platforms have significant limitations when it comes to scalability.
This is especially important for eCommerce – many sites that offer eCommerce capabilities can struggle with complex product setups that require multiple categories and types to effectively organize the product lineup.
WordPress falls in a different category than most platforms which are mostly functionally focused – e.g. online store, One-Pagers, portfolios, etc. WordPress is rather a CMS (Content Management System) where you can manage any kind of content despite differences – videos, portfolios, online stores and blogs can all blend together seamlessly to provide a single stop for your target market.
When selecting a web development company, look for experience, a strong portfolio, clear communication and a focus on understanding your business goals.
But – given the oversupply of web developers and huge hype around AI-driven tools available through most hosting companies, this decision can be bewildering. While technical skills are important, they are often overshadowed by the soft skills of insight and an understanding of the business drivers behind a website.
If only technical skills mattered, most websites would be built by AI, which is cheap, efficient, and exceptionally quick. However, AI tools cannot ‘read’ personality or grasp the intricacies of specific business models and tend to be quite generic with little authenticity or human warmth. They also struggle to address very niche requirements that go beyond the technical layer or the generic. The same can be said for many web developers: If they miss the story behind your business drivers, it can result in wasted time and money.
To delve into the philosophical side of things – look for the soul more than just pure technical skill…
E-commerce sites have added features for selling products online, including secure payment processing and inventory management. The handling of products in the online store also has its own set of complications crossing over into a database approach more than would be the case with blogs or normal business websites. The requirements regarding product images can also be very specific and depends a lot on the requirements of the target market: For example a site selling automotive spares would have a different approach than selling jewelry or home decor: In the first instance you just list and sell the actual item while in the second example, you sell self expression, art, functionality and design.
Other mentions of eCommerce in FAQ’s: Impact on Building / Impact on Updates
Working with a local web developer offers several advantages, including enhanced communication, local market insights, and a deep understanding of the South African digital landscape. Given the unique challenges of specifically eCommerce in the country—such as fluctuating exchange rates impacting international trade—a local developer is better equipped to navigate these issues.
Additionally, South Africa’s diverse demographic and cultural landscape requires specialized knowledge to effectively consult and build efficient websites that resonate with various target audiences. Furthermore, the South African social media environment often differs from established strategies in regions like the USA, Europe, and Australia, making local expertise invaluable for crafting effective online marketing strategies.
Overall, partnering with a local web developer can lead to more relevant, effective, and culturally sensitive web solutions that cater specifically to the needs of South African businesses and their customers.
Costs vary widely based on requirements. Prices can range anywhere from R3000 to R100 000 and more depending on specific requirements. At the top end of the scale is custom made websites for big corporates and government. Costs can run into the millions depending on scope. However – most business websites in the SMME and Professional environment in SA should fall somewhere between R5000 and R15000. Hourly developer costs for general websites are between R350 and R500 on average currently in SA (2024).
We supply estimates based on scope after consultation with prospective clients.
FAQ’s: The Client’s Role, Branding and Domains
The client’s role is crucial to a successful project. You’ll provide input on your goals, brand and preferences, give feedback at each stage and supply any necessary content. Collaboration ensures that the website reflects your vision and meets your business needs. If branding needs to be developed from scratch, it will place an additional load on the client and impact expectations regarding the final delivery of the website.
It’s also important to emphasize that prompt client feedback on any questions that arise, is one of the most significant factors influencing the project’s success and timely execution. In larger companies, it can be beneficial to appoint a specific project owner to coordinate the flow of information and address any questions the website provider may have.
Branding shapes your website’s look and feel, making it instantly recognizable and memorable to visitors, which helps build trust. You can think of branding as the personality of the website or business. Achieving the right branding can be quite complex and may require deep reflection from the individual or business. In building a website, this ‘personality’ is the key factor that drives the aesthetics, while the product or service determines the site’s structure.
Your target audience shapes every aspect of your website. Think of it like giving a speech: You’d tailor your delivery differently for beginners than for experts. Similarly, your website’s content, tone and design need to resonate with the people you’re trying to reach.
Your audience determines:
The message: What you say and how you say it.
The delivery: The website’s layout, tone, and features.
Marketing channels: Where and how you promote the site.
If you have distinct audiences, like B2B and B2C, you may even need separate sections – or entirely different websites to address their unique needs effectively.
A branding kit usually includes your logo, icon, color palette, typography (fonts), and imagery style. It may also include brand guidelines, such as tone of voice, iconography and any specific design elements or patterns that represent your brand. This kit helps create a consistent look and feel across your website and other digital platforms.
Graphic design often forms an integral part of the branding design process. A series of different layouts and sizes are often required for websites to fit the various screen layouts and sizes. Add to this Dark Mode vs Light Mode on mobile devices and the variations in designs necessary for a website can be quite complicated.
When selecting a domain name for your website, aim for one that is short, memorable, and relevant to your business to help customers easily find you. Consider incorporating keywords related to your industry, as this can improve your visibility in search engines. Striking a balance between brevity and keyword presence is key; while keywords can enhance SEO, overly long or complex domain names can be difficult for users to remember and type correctly. Overall, the right domain name should effectively represent your brand while being user-friendly.
There are numerous main domains, like .com, .co.za, .org, and .net, to offer options that suit different purposes and locations. For example, .com is widely recognized and suitable for most businesses, while .co.za can be ideal for businesses targeting the South African market. When choosing, consider your audience and branding—select a domain extension that aligns with your business’s goals and reinforces trust with your target customers.
In essence, a value proposition quickly answers the question: Why should customers choose your product or service over others?
A value proposition is a clear, concise statement that communicates the unique benefits or value your product or service offers to customers. It explains why your solution is the best choice to solve their problem or meet their needs and distinguishes you from competitors.
A strong value proposition focuses on:
Relevance: It addresses a specific problem or desire of the target audience.
Unique Differentiation: It shows what makes your product or service different or better than others.
Clear Benefits: It explains the tangible results or value customers can expect.
FAQ’s: The Website Development Process
Website design focuses on visuals and layout, while website development brings the design to life through coding and functionality. On smaller sites the design process can happen while the website is built. On more complex sites a separate design process is required where the whole site is created “on paper” and only after signed-off by the client, is it coded and built on the website platform.
The website development process usually includes planning, design, development, testing, and launch. Each phase is tailored to your goals, ensuring the final product meets your specific needs.
Project timelines depend on your site’s complexity and features. Most websites take between 4 to 12 weeks from planning to launch.
Planning and design typically take the longest, as this is where we establish structure, style, and functionality to align with your goals. Custom coding, content creation, and testing are also time-intensive steps that ensure a polished, effective final product. For eCommerce sites, building a catalog with varied product images, setting up products and creating metadata (product ID’s, names, long descriptions and short descriptions) can be a major side project, requiring significant client resources to complete.
The photos on your site is quite important as they invoke emotions and supply a backdrop for the message you convey. They should be selected with care both in terms of the subject and the colour scheme (fit to branding) in some instances. All in all, the images support your branding and personality of your site.
Great images can be sourced online but care should be taken to ONLY USE IMAGES THAT EITHER BELONG TO YOU/YOUR COMPANY OR ARE LICENSED TO YOU. It is no fun to end up with bad publicity if you land yourself in the area of copyright infringements – there are several tools online used by rightful owners to find unlicensed use of their photos. There are many sites like Shutterstock, Getty Images, Adobe Stock, etc. where you can buy images or use images cleared for free use. There is also a difference between personal use and business use – so read the fine print wherever you get them from. If in doubt about a particular image, rather err on the safe side and do not use them.
Good product images are very important as they add to the appeal of your products to potential buyers – this can seem to be very costly at first glance but quite often good imagery is your key to success. In some instances you can get away with cellphone images, in other cases using the services of a professional product photographer will be well worth the cost resulting in higher online sales.
FAQ’s: Site Speed and Efficiency
Good design makes navigation easy, keeps users engaged, and helps them find what they need, ultimately creating a positive experience. However, what constitutes ‘good’ design is relative to specific businesses, their target markets and the products they sell. This is where the soft skills of the development partner play a crucial role in aligning design with the business’s requirements and the needs of its target users. In many ways, website development is an art form, requiring a thoughtful blend of aesthetics and functionality.
Optimized images, efficient coding and a reliable hosting plan can greatly improve your website’s loading speed. This is where the value of a reliable website developer becomes important, as there are many factors at play. Loading speed is influenced by multiple aspects, requiring a careful balance between client requirements and website efficiency.
In some instances, such as when a single supplier offers a highly desired item, loading speed may not matter much at all. However, in other cases—especially for products and services with high levels of competition—it can be the single biggest factor for success.
Responsive design ensures your website looks great and functions well on any device, which is essential for reaching and retaining mobile users. Depending on the exact business, the mobile interface is often the most important as most people use their mobile devices for primary online browsing.
We follow accessibility guidelines to make websites usable for all, including screen-reader compatibility and easy navigation. Most platforms/browsers have basic accessibility requirements built in. Should there be any specific further requirements than what is generally available it will need to be investigated.
1. Clear Call-to-Action (CTA) – Guide visitors to take the next step (contact, buy, sign up).
2. Mobile-Friendly Design – Your site must look great & function well on all devices.
3. Fast Loading Speed – Slow websites lose visitors! Optimize images & hosting.
4. SEO Optimization – Use keywords, meta descriptions, and proper headings for search visibility.
5. Easy Navigation – Simple menus & clear structure help visitors find what they need fast.
6. Contact Information Visible – Include phone, email, and social links on every page.
7. Secure (SSL Certificate) – Ensure your site has HTTPS for security & trust.
8. Engaging Content & Images – High-quality visuals & compelling copy keep visitors interested.
9. Testimonials & Trust Signals – Showcase reviews, case studies, or certifications.
10. Analytics & Tracking – Set up Google Analytics to measure traffic & performance.
1. Clear Call-to-Action (CTA) – Make it obvious what visitors should do next (buy, book, contact).
2. Fast Loading Speed – If your site takes too long, people leave. Use optimized images & good hosting.
3. Mobile-Friendly Design – Over 60% of traffic is mobile—your site must look great on all screens!
4. Engaging Headline & Copy – Grab attention immediately! Your first 3 seconds matter.
5. Easy-to-Use Navigation – Keep menus simple & clear so visitors don’t get lost.
6. Trust Signals & Social Proof – Show reviews, testimonials, certifications, or case studies.
7. SEO Optimization – Use keywords & meta descriptions to attract the right visitors from Google.
8. High-Quality Images & Videos – Professional visuals build trust and increase engagement.
9. Lead Capture (Email or Contact Form) – Offer a free guide, consultation or discount to collect leads.
10. Clear & Simple Checkout Process (For E-commerce) – Reduce friction by making checkout fast & easy.
FAQ’s: Analysis, Integration and Return on Investment (ROI)
SEO (Search Engine Optimization) improves your website’s visibility in search engines, making it easier for potential clients to find you. It’s worth mentioning that SEO is a shifting phenomenon, and its importance and impact are often overstated as a ‘selling’ point to those new to the online world. A few years ago, it was considered the most important factor for online success, but that has changed considerably.
While it is still necessary to help search engines access your site, extensive SEO tools and costs to get it ‘right’ are less important than the value your site provides to the end user. The authenticity of information is far more crucial for success than just focusing on SEO.
To improve your search ranking on Google, focus on SEO practices such as keyword optimization, quality content, and mobile-friendliness. There are numerous tools available that link your website to various platforms, including Google, Meta, LinkedIn, Pinterest, and other social media channels.
Today, a website’s success is not solely dependent on its Google ranking; it also relies on the overall social media strategy of the company. The extent to which you need to drive this strategy will depend on your specific business requirements, as it can be costly and time-consuming to achieve measurable success.
Your website is essential to digital marketing, serving as the central platform to capture leads, showcase ads, and optimize content for SEO. It allows you to introduce your company and services in depth after drawing online attention. While digital marketing strategies can be complex and are often oversold with “quick and easy” promises, there are no shortcuts to effective results. Success takes consistent effort, dedicated online content and ongoing analysis to maximize your ROI. Remember, digital marketing follows from having a well-designed, functional website and it’s an ongoing process to capture and retain valuable consumer attention in a highly competitive online space.
Google Analytics is a popular, free tool that provides insights into visitor behavior, site traffic, and engagement, helping you make data-driven decisions. It offers a wealth of information, which can sometimes feel overwhelming. In addition to Google’s tools, there are specialized software and apps that integrate well with WordPress if you need more focused analysis. Starting with Google Analytics is advisable; consider additional tools once more specialized insights become necessary.
FAQ’s: Social Media as Next Step
Today, social media is super important for helping people learn about your business, connecting with your customers, and selling your products or services. It’s also a smart and affordable way to show what makes your business special.
Over the last 12 years, things have changed. In the past, having a good website and showing up in search results (SEO) was enough. Now, people spend their time across many different social media platforms. To reach your audience, you need to go to where they are and share your message in ways they’re used to seeing—like posts, videos, and stories on social media.
The best platforms depend on your target audience and business goals. For professional networking and B2B connections, LinkedIn is ideal. Instagram and Facebook work well for visual brands and direct consumer engagement, while TikTok can be effective for younger demographics.
Facebook is best for: Community building, events, general announcements, and diverse audiences.
Content That Works:Short videos (1-3 minutes) with captions.
– Engaging images and graphics.
– Polls, quizzes, and interactive posts to boost engagement.
– Stories for behind-the-scenes content or quick updates.
– Live streams for events, Q&A sessions, or product launches.
– Long-form posts with compelling stories or insights.
– Links to blogs, articles, or external content.
Instagram is best for: Visual storytelling and lifestyle-focused content.
Content That Works:
– High-quality photos with a consistent aesthetic.
– Short-form videos (Reels, up to 90 seconds) with trendy audio or effects.
– Stories for day-to-day updates, polls, quizzes, or quick promotions.
– Carousel posts for tutorials, tips, or showcasing multiple products.
– Behind-the-scenes content or personal moments.
– Collaborations with influencers and user-generated content.
– Shoppable posts for e-commerce businesses.
LinkedIn is best for: Professional networking and B2B marketing.
Content That Works:
– Thought leadership articles and posts.
– Industry news, updates, and insights.
– Professional success stories and case studies.
– Infographics and data-driven content.
– Videos on industry trends or explainer content (under 2 minutes).
– Job announcements or career opportunities.
– Employee spotlights and company culture highlights.
Twitter (X) is Best for: Real-time updates, conversations and news.
Content That Works:
– Short, snappy text posts (up to 280 characters).
– Real-time updates on events, launches, or news.
– Eye-catching visuals, such as images or GIFs, to accompany tweets.
– Threads to tell a story or provide detailed information.
– Polls to engage your audience.
– Quotes or thought-provoking statements.
– Use of trending hashtags for visibility.
TikTok is best for: Creative, fun, and entertaining short-form video content.
Content That Works:
– Trendy videos using popular audio tracks or challenges.
– Behind-the-scenes or “day in the life” content.
– Quick tutorials, how-tos, or hacks.
– Humorous and relatable skits.
– User-generated content and collaborations.
– Storytelling that fits within 15-60 seconds.
– Content that showcases authenticity and personality.
YouTube is Best for: Long-form videos and educational content.
Content That Works:
– Tutorials, how-to’s and explainer videos.
– Product reviews and unboxings.
– Educational or deep-dive content.
– Vlogs for storytelling or personal connection.
– Documentaries or behind-the-scenes footage.
– Livestreams for Q&A sessions or events.
– Shorts for quick, engaging clips.
Pinterest is best for: Visual inspiration and DIY-focused content.
Content That Works:
– Eye-catching pins with appealing visuals and text overlays.
– Step-by-step guides or tutorials (e.g. recipes, crafts, workouts).
– Infographics and checklist-style content.
– Seasonal or event-based content (e.g. holiday decor ideas).
– Shoppable pins for products.
– Lifestyle content in niche categories (e.g. home design, fashion).
Snapchat is best for: Short-lived, engaging, and real-time content.
Content That Works:
– Snaps that feel personal and authentic.
– Behind-the-scenes glimpses of events or daily life.
– Fun filters, stickers, and AR effects.
– Quick tutorials or demos.
– Geo-targeted content for specific events or locations.
Reddit is best for: Niche discussions and communities.
Content That Works:
– In-depth posts or questions tailored to the subreddit’s topic.
– AMAs (Ask Me Anything) to interact with the community.
– Informative or entertaining videos and links.
– High-value content, such as tips, tricks, or personal stories.
– Images or memes that resonate with the subreddit’s culture.
Results depend on your strategy and goals. Organic growth typically takes 3–6 months to build momentum and has a long-term effect on your brand/product awareness. While paid campaigns can yield faster results, once the campaign stops, results stop as well. Consistency and quality content are key.
The ideal posting frequency varies by platform and audience. As a guideline:
LinkedIn: 2–3 times per week.
Instagram: 3–4 times per week (including Stories).
Facebook: 3–4 times per week.
Remember that consistency and quality is more important than quantity.
While it may sound convenient to have a us generate all your content, this approach often lacks authenticity—the genuine and real touch that makes your brand unique. Authentic content reflects your voice, values and expertise which outsiders not directly involved in your business can’t fully replicate on their own.
For this reason, the basic ideas and raw material for your content need to come from you. Together we will work out a strategy and a process based on your products, the pain points you address in your market, and your resources. We can refine your ideas, polish the content and handle all the technical details of posting so it feels effortless on your end.
Our pricing is based on the scope of work and the platforms managed. Once we understand your business and specific goals we will be able to design a custom package for you. Initially we estimate the amount of hours that will be required and revisit that after 4 months and then adjust the fee structure either up or down. Each business has its own ideal solution requiring specific resources, which gets refined over time based on results.
Engagement refers to the ways people interact with your content on social media. This includes actions like liking, commenting, sharing, saving posts, clicking links and watching your videos. High engagement means your audience is reacting to your content and finding it valuable.
Zero engagement happens when your content fails to elicit any interactions from your audience after popping up in their feed. This means no likes, comments, shares or clicks. It’s often a sign that the content didn’t resonate with your target audience or wasn’t presented in a way that encouraged interaction. Zero engagement highlights the need to revisit your strategy, including your messaging, visuals, posting times and audience targeting.
These measurements are based on engagement – that is what was the typical reaction per 100 people that had your post in their feed (See What does Engagement Mean).
This allows the social media channels to calculate key performance indicators (KPIs) like:
Engagement rates (likes, comments, shares).
Follower growth per month or period.
Website traffic from social channels also called click through rates.
Conversion metrics for campaigns.
Monthly reports ensure transparency and data-driven decisions.
See “What is a campaign in marketing”
A “campaign” is a special project that a business runs to tell people about something specific they want to sell or share. It could be “general brand awareness” or “new product range XXXXX” or “Service AAAAA”. It usually has a start date and an end date.
It is important to link your social media efforts to specific campaigns to allow for comparative measurement of your results (Key Performance Indicators/KPI’s) over specific defined periods and for specific defined goals. Social media is a numbers game – if you approach without a clear structure and goal you will never know if you are growing awareness or not.
Engagement rates can vary widely by platform, industry and content type – therefore it’s important to set realistic expectations. On average:
LinkedIn: 2–6% engagement rate per post.
Instagram: 1–5%, with higher rates for reels and stories.
Facebook: 0.5–1.5%, though it may vary by audience.
Twitter (X): 0.5–1% per tweet.
While these numbers may seem small, they represent valuable interactions with your target audience. Quality engagement is more important than quantity—a smaller group of engaged followers often has more impact than thousands of inactive ones.
We understand business needs change. Our contracts are flexible, allowing you to pause or terminate services with appropriate notice. Details will be outlined in our service agreement.
Negative feedback needs to be handled professionally and promptly to protect your brand’s reputation while facilitating resolution wherever possible. However, resolving such feedback often requires direct involvement from your business, as many issues may relate to service delivery or internal processes.
The first priority is to understand the exact nature of the problem. While we can help analyze the feedback and recommend communication strategies, the appropriate action—such as resolving the issue or offering compensation—must come from your team. Once the response is decided, we ensure it is communicated effectively in the social media space.
All businesses face unhappy clients occasionally, but handling these situations transparently and professionally can often turn a negative into a positive. It demonstrates accountability and commitment to customer satisfaction, reinforcing trust in your brand. Misleading or deflecting blame can erode trust and harm your reputation, especially on the internet, where nothing is truly forgotten.
Absolutely. You maintain full ownership of your accounts and content. We manage them on your behalf, ensuring you have access at all times.
Setting up social media profiles for business can be tricky and needs to be well planned to split personal from business. In many instances there will be cross references between personal professional accounts and the business accounts to drive up traffic. However those personal accounts will quite often not be managed by us.
FAQ’s: Hosting, Maintenance and Updates
Website hosting is a service that allows your website to be accessible on the internet. A hosting provider stores your site’s files on its servers and ensures they are available for visitors to access at any time. Think of it as renting space for your website to live online.
What should I look for in a professional host?
When choosing a professional host, prioritize security, reliability, and performance. Look for features like SSL certificates, regular backups, firewall protection, and 24/7 customer support. A good host should also offer fast loading speeds, uptime guarantees, and scalability to accommodate your website’s growth.
We implement security best practices like SSL certificates, firewalls and regular updates to protect your website and data. In most cases the security requirements are handled by hosting providers as part of their service. We make use of Hostinger which is one of the top international hosting providers supplying all these factors as part of their service.
A routine backup system is another critical consideration: The management behind this differs from host to host. In some instances the hosting platform do this as part of their service and in others the client/website development company needs to take care of this. There are many tools available to assist with it however it is critical to do restore tests whatever backup protocol is employed. Some tools are reliable and others are really fragile. Some are free and great and others are VERY expensive and great.
In our case, Hostinger has a resident service as part of their hosting accounts – as a general guideline an integrated service is better than an outside service. The key still is that you need to test the restore process.
Yes, we build sites with user-friendly tools so you can make updates yourself, or we can manage updates for you. In the case of eCommerce sites, this aspect needs to be analysed on an individual basis as there might be several ways to do extensive product updates more efficiently in our support/development environment than what would be possible on the ordinary admin interface. The specific skill sets available at the client will also play a role in making these decisions. It also needs to be considered that some routine updates are totally within reach of the client while others might need a deeper set of skills to do.
Regular updates, backups, and security checks keep your website secure, functional, and up to date as technologies evolve.
Planning for future updates is essential to ensure your website continues to meet evolving needs. Consider your current goals and how likely it is that your requirements will expand. For simpler sites with minimal future growth, a website builder may be sufficient, offering quick setup and lower costs. However, for businesses expecting to scale, a flexible platform like WordPress is often a better choice. WordPress supports extensive functionality, such as eCommerce, blogs, and online catalogs, making it well-suited for long-term adaptability and growth. So this will be a business decision for you to make.
Yes, we can integrate your website with social media, e-commerce platforms, and analytics tools to expand your reach. The specific platforms being linked to is dependent on need and the perceived advantage of the integration. See Google Ranking for more info.